it all started with that first dribble. that first collaboration in sport and pop culture. from playing sports to building brands in sports, Jasmine has always wanted to move culture forward.

with a career leading global marketing for brands such as Peloton, Under Armour, Hasbro and Reebok, Jasmine has always surrounded herself around a bunch of athletes who love to create.

now, she's bringing her passion
for art, sport and culture together,
for a new generation of players.