Philadelphia, born and raised, Kelli took a cue from the Fresh Prince and moved to LA.
The creative behind the design we call “On Target”get the paddle
“the bullseye speaks simultaneously to games, skill, and ambition”
“this design pays homage to artist Takashi Murakami, with its pop notes”
“here I explore flat, vibrant colors to add a sense of joy to the bullseye’s iconic form”